The GOP is using a decades-old playbook. My career has been in business, technology, and marketing. I’ve run in two elections, won them both, and led the campaign strategy myself, with numerous volunteers. If elected as Collin County GOP Chair I intend to modernize our data collection, storage, analytics, and usage. I likewise plan to drive solid voter outreach and engagement through all effective channels (not least of which is social media), resonant messaging, and clear calls to action.
